Mad Men — Layers of Meaning

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Mad Men, a show about mid-twentieth century American advertising, skillfully employs text, subtext, and symbolic imagery to emotionally sway the audience. In this video, we break down the acclaimed season 1 finale, "The Wheel", to uncover how the show's protagonist, Don Draper, utilizes all the meaning-making tools at his disposal to make a sale, even as the show's creators use those same tools to evoke a response in us.

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Video Produced by: Michael Tucker ()
Written by:
- Tricia Aurand ()
- Brian Bitner ()
- Alex Calleros ()
- Michael Tucker
Edited by: Alex Calleros

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Thanks to Diego Rojas for composing original music for this video. Check out more of his work:

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