How to Make a YouTube Video

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01:21 – What do I need to get started making videos?
02:43 – Audio equipment options
03:46 – Prepare your video with a script
04:53 – Use keywords and SEO to help develop topics
05:46 – Plan your video shoot and location
07:55 – Dress yourself and your backgrounds
08:30 – Hitting record – no pressure!
10:39 – Options for editing your video
12:56 – Uploading your video to YouTube

YouTube has evolved into more of a marketing tool. The videos you create there help you to grow an audience. Think of YouTube as the gateway to the rest of your video business, and you’ll have lots of success. But before you can do any of that, you should first learn how to make a killer YouTube video.

Step #1: Plan Your Video

When planning your video, you’ll want to ask yourself: Why are you creating this video?

Being aware of what you want to achieve with your video will help you create an actionable plan about how you’re going to do it. This plan should include everything you’ll need to help you create your video. From the target audience, through to whether you’ll need a script, it should all be in there. Trust me; this plan will make your life ten times easier.

Your video content should typically fall into one of these three categories:
Education: You want to teach a skill, idea or concept
Engagement: You want to create something that sparks an emotional reaction from viewers
Awareness: You want to bring a problem or cause people’s attention

Step #2: Prepare Your Equipment

With your plan in place, it’s time to see what tools you can use to bring it to life.
Depending on the type of video you want to create you’re going to need different types of equipment. Your budget will also play a factor.

Because of these factors, we’re going to avoid getting into the weeds about the exact items you need. Instead, we’re going to show you the essential items needed to make a YouTube video, and you can pick your equipment from there.

To create your video, you’ll need the following:
Camera: Anything from a fancy DSLR through to your mobile phone.
Microphone: Preferably external.
Lighting: Natural or artificial.
Storage: Memory cards (or enough space on your phone).
Editing software.

If you don’t have any of those things, you’ll either need to invest in them or look to lend them from a friend.

Step #3: Set The Stage

When you make a YouTube video, you need to “set the stage”. That means preparing the place you’re going to record so that it looks its best on camera.

Step #4: Hit Record!

If you’ve followed the steps so far, it’s time to turn your camera on and hit record. Regardless of what you’re recording, there are a few things for you to keep in mind.

1. Keep the camera rolling.
If you misspeak, or there are little mistakes, don’t stress out and restart everything. Just pick up from shortly before the mistake and try again without turning the camera off. This makes the entire process much less stressful. You can fix everything else in editing!

2. Embrace what you don’t know.
You don’t need to be Steven Spielberg to make a YouTube video, and you certainly don’t need to know as much as him. What you don’t know can be a huge advantage and help you make a really creative video, because you don’t know you can’t do something.

3. Have fun.
Making a YouTube video should be fun. Enjoy the learning process and don’t stress about it too much. Play around and see what works! If you make it all hard work and no play, you probably won’t want to do it again. So keep it fun!

Step #4: Editing Your Work

When you’ve recorded your video, it’s time to edit your work. This is where you clean up any mistakes you’ve made while recording and make your work ready to go online.

You can also perform extras like adding graphics or clips from other videos if you’re feeling creative. Editing software may be the most important equipment investment you make. It has the power to supercharge what you’ve created for YouTube and turn it into a video worth of the pros.

You don’t need to be a professional videographer to create videos for YouTube. As with any social media outlet, make sure you have fun! Your videos can be as creative and inventive as you choose.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.


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